M88 Mansion, a well-known online gaming entertainment platform in Asia, has recently confirmed the expansion of its collaboration with LaLiga, the premier soccer division in Spain. This partnership will now extend into the 2023/24 season, ensuring continued cooperation between the two entities.
Since 2020, M88 Mansion has been the official regional betting partner of LaLiga in Asia. With this recent extension, the partnership between the gaming platform and the soccer league will enter its fourth year. This agreement is especially significant as it enables M88 Mansion to further promote European sports throughout Asia.
In previous years, M88 Mansion and LaLiga worked on a variety of fan-oriented activations and initiatives. These include LaLiga Ambassadors, LaLiga Experience and Watch Parties. In addition to that, M88 Mansion worked on a unique LaLiga Room that engaged fans of the sport.
The collaboration between the gambling company and LaLiga has proven to resonate with Asian fans, allowing them to feel closer to the competition. According to M88 Mansion, no money can buy such “unparalleled experiences.”
M88 Mansion concluded that it is prepared to engage fans with new ambassadors and content. Speaking of this, in December, the company welcomed Ivan Rakitić as one of its latest LaLiga brand ambassadors.
LaLiga Reveals a New Identity
M88 Mansion noted that the deal comes amid a rebranding that will see a new and refreshed LALIGA with a new logo and a new slogan. Instead of the rainbow circle, the new logo is wholly red and features two stylized Ls. The refreshed logo also features the league’s name in all caps.
The new slogan of the league, meanwhile, is “THE POWER OF OUR FÚTBOL.”
M88 Mansion promised that fans will be able to enjoy tons of new LALIGA content throughout the season.
As the curtain rises on the LALIGA EA SPORTS 2023/24 season, M88 Mansion is all set to enchant fans with a fresh roster of the league’s Ambassadors and an array of exclusive content, spotlighting fan-favorite players and much more.
M88 Mansion statement
In other news, M88 Mansion continues to grow its portfolio with new online gambling products. To keep its fans engaged, the Asian operator secured games from ParlayBay, expanding its overall portfolio. In January, the gambling company also secured live streaming games from Livespins, an innovative social casino product that allows fans to bet behind their favorite streamers or brand ambassadors.